Why I Chose Media

Why I chose Media

I love media, which is why I chose it. Media is a broad topic that includes all kinds of areas that I am interested in including digital media, social media, and news and entertainment media. Ultimately, I love Media because I feel keeps you in the center of the universe.  You figure things out, learn things, and keep your relationships going.  It’s how you stay on the pulse of everything.  How you know that ISIS is in trouble (or not) and that someone is pregnant.  Heavy stuff.  I love Media because media is all encompassing.  There is no humanity without media.  If there were, we would not know about it.  If as tree falls in the forest and nobody sees it, the tree does not fall.

 (Found out on Facebook that Lorena's having a baby boy!)

For the purposes of this blog, I have chosen to focus on digital media because digital media encompasses all these things. Digital media is produced in digital formats, delivered to its audiences through digital platforms, and for the most part, lives in the digital space of the Internet “cloud”. 

Digital Media is becoming the format by which everything is shared. Digital media is ubiquitous. News and entertainment, from movies and TV shows and music are ultimately translated into digital format so that they can be easily marketed, sold, delivered, and consumed by any audience on the internet. Digital technology has changed everything:  the way we listen to music, how it is recorded, shared, stored and sold. We can now watch movies and TV shows without having to own them on a DVD or having to stay home to watch them on cable when they air because now we can stream them to our home TVs and mobile devices. Using digital formats allows us to receive and consume digitized content on demand.  

 With the ease of sharing the medium, come platforms with which to discuss, criticize, capture and share them with the ease and freedom Internet speeds allow. These are platforms in which communities have gathered around shared interest to consume, connect and share their thoughts, preferences and ideas about their favorite shows, news, sports, music and entertainment, etc. On these platforms, people can become stars without having to leave their city or state or become advocates for causes they espouse in different areas of the nation or far off lands. Look at platforms such as Kickstarter and Spotify. From babies, to ISIS, and from Facebook to Taylor Swift, Media puts us on the map.